Supernova, a Y Combinator graduate whose product design documentation software incorporates built-in design tokens and collaborative features, yesterday announced a $4.8 million fundraising round that included Palo Alto VC Wing Venture Capital .
The Prague-based startup’s product offering revolves around the detailed management of individual decisions made throughout the design process.
In software, product design decisions are recorded as “design tokens” that fit into an atomized workflow showing how design projects are structured; covering everything from object styles and RGB color codes to typography and animations.
Estimates provided by Supernova show that the design market is now valued at $162 billion, with collaboration and “digital experience” cited as emerging priorities.
With its design documentation product, Supernova aims to enable teams to turn design tokens into the “single source of truth” for their projects, helping them succinctly document disparate elements of product design, while always keeping in mind the end result (their customers). .
And Supernova has built up an impressive list of clients, running campaigns for global media group Hearst, the latest fridges and dryers from Swedish home appliance company Electrolux, and joining design thinking for property brands owned at News Corp subsidiary Move.com.
At the latter, the head of design systems at Move.com subsidiary Realtor.com says the Supernova product manages to democratize top-tier design documentation tools typically only available to large companies.” avant-garde”.
“A design system functions as a shared language between design and developers that evolves to incorporate all the standards and workflows that may exist in large enterprises with complex needs,” says Bethany Schwanke, design systems manager at Realtor.com.
“With Supernova, any company can easily connect work and tell the twin story of design and engineering using the tools already used by design and engineering teams.”
The documentation software has no code editing and overlaps existing design platforms such as popular collaborative design software Figma, Gitlab and Github online code repositories or bespoke workflows.
Supernova’s $4.8 million seed round will help scale its platform to increase the number of large companies using the software, while paving the way for it to join the US market.
Wing Venture Capital led the round, with additional participation from European VCs EQT Ventures, Kaya VC and angel syndicate Expedite Ventures. Additionally, the round included lone angel investors such as Sara Varni (Head of Marketing at SMS marketing platform Attentive, formerly CMO at Twilio).