Queen’s Prize-winning Devon Insurance Company sold to Somerset Society


An award-winning insurance provider in Devon has been acquired by a Somerset financial services firm for an undisclosed sum.

Naturesave Policies, based in Totnes, has a particular focus on environmental issues and ethical practice, providing services such as renewable energy insurance to individuals, businesses and charities.

Since its founding in 1993 by chief executive Matthew Criddle, the company has donated over £1million to its own registered charity, the Naturesave Trust, which funds environmental projects across the UK.

The company received the Queen’s Award for Enterprise in Sustainable Development in 2011 and its green credentials have also been recognized by ethical business research site The Good Shopping Guide.

Naturesave has now been acquired by Taunton Lloyd and Whyte, a multi-divisional group of companies offering financial planning and specialist insurance services to clients including healthcare professionals.

Lloyd and Whyte is part of the Gloucestershire-based Benefact Group, an international family of charity-owned financial services companies that donates all available profits to charitable causes.

Naturesave shareholders were advised by law firm Foot Antsey on the sale to Lloyd and Whyte.

Foot Antsey Partner James Crotty said: “We were able to achieve a successful outcome which worked for all parties involved. It was fascinating to work closely with a company with such fantastic green credentials, in line with the founder’s vision.

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