Liberty Lending is now Reach Financial


The company is also closing its 4e securitization, exceeds $1 billion of loans facilitated on its platform, and announces Daniel Tipman as general manager

NEW YORK, July 7, 2022 /PRNewswire/ — Liberty Lending will now be known as Reach Financial (“Reach Financial” or the “Company”), a financial services company focused on delivering consumer-driven consumer lending technologies and solutions. data. The Company offers innovative and customizable personal loans designed to help people pay off debt faster and take control of their finances. Today, the Company’s main products are personal loans; however, the move to Reach Financial reflects the company’s future ambitions to provide tools and products to help customers achieve their financial goals. The Company achieved two milestones earlier this year:

  • In March, lifetime loans facilitated on the Company’s platform exceeded $1 billion,
  • In May, the Company closed its fourth securitization – LL ABS 2022-1, consisting of $161.6 million of graded notes. It was the company’s first transaction to be rated AA by rating agency Kroll Bong (KBRA).

Reach Financial differentiates itself by guaranteeing good borrowers based on signals that go well beyond credit scores. The company relies on a combination of artificial intelligence and machine learning to approve applicants who may be overlooked by other lenders.

Reach Financial also announced that it had appointed Daniel Tipman as general manager. Daniel has been part of the evolution of Reach Financial since co-founding the company with Alex Kleyner in 2014. Since then, Daniel has served as co-founder and president of National Debt Relief (NDR). Under his leadership, NDR grew from a 20-employee startup to the nation’s largest debt relief company with over 2,000 employees. Daniel led NDR in resolving $10 billion consumer debt, helping over 750,000 clients. Daniel has fueled this growth with a customer-centric philosophy and a technology-driven approach to solving business problems.

“I am delighted to take on the role of CEO of Reach Financial,” said Daniel Tipman. “I am extremely confident in our ability to take Reach Financial to its next chapter as a leading financial services company that supports our clients on their financial journeys.”

For more information, visit

About Reach Financial

Reach Financial, formerly Liberty Lending, is a financial services and digital lending platform that helps make over-indebtedness a reality. Reach Financial offers innovative personal loans designed to help you pay off debt faster and take control of your finances. To date, the company has helped thousands of customers repay over $1 billion indebted. Situated at New York, Reach Financial employs over 100 team members. For more information, visit

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