FotoWare acquires Swiss digital asset management solution provider Picturepark


The move represents FotoWare’s first acquisition of another digital asset management provider.

Oslo, Norway, June 2, 2022 /PRNewswire/ — FotoWare, a global pioneer and innovator in digital asset management (DAM) solutions, continues its journey and growth by acquiring Swiss DAM and content management platform Picturepark, strengthening its European presence .

Since Norwegian software investor Viking Venture bought FotoWare in 2020, the company has been active in making acquisitions that complement its strategy and products. In the past year they acquired Buildpix AB in SwedenInfoMAX ApS in DenmarkXenario UK and Xenario GmbH Germanyestablishing a strong presence in the North and central Europe. Now they are taking an even bigger market share, with expertise in a key industry and market in the DACH region.

“Picturepark and FotoWare share many similarities,” says FotoWare CEO, Anne Greland, “both have a distinguished history as innovative pioneers within the digital asset management industry for over 20 years, and our vision and mission are aligned.” Gretland continues: “We are delighted to have acquired Picturepark and are excited about the benefits this will bring to both customer groups – and the opportunities it will provide for our products. This will allow our teams to innovate more and faster. than before.”

Founded in 2000, Picturepark has a long history of providing enterprises with enterprise DAM and product content management solutions and has a particular focus on the retail and manufacturing industry. Like FotoWare, they have a diverse and international culture, with employees of over 9 nationalities and with additional offices in the United States and Austria. They also have a strong following, including UEFA, Breitling, Faber CastellSpecialized, Swiss Olympic, Bosch Security and many more.

Now, as part of FotoWare, Picturepark will continue to offer organizations superior management and automation solutions for their digital asset and product data management needs. The acquisition will allow Picturepark to respond more aggressively to complex customer needs, while gaining access to greater marketing and sales resources and a network of partners across EuropeNorth and South America, Asiaand Oceania.

Ramon ForsterManaging Director of Picturepark, adds, “Picturepark has invested heavily in our new, versatile API-based content platform over the past few years with the goal of meeting future customer needs for powerful content management solutions that last and outperform. performance. With FotoWare, Picturepark has responded a company that responds to the same values ​​and objectives, and with which, by growing together, we can deploy our unique strength to make the FotoWare group a leading player in the market.”

As businesses around the world experience an increased need for digitization, DAM vendors such as FotoWare and Picturepark are gearing up for massive growth in the coming years by constantly improving their products. With this recent acquisition, FotoWare aims to increase its presence in central Europe, especially among businesses working in retail, manufacturing, and e-commerce. This will allow FotoWare to innovate and grow at a faster pace and is a strategic step towards becoming the leading DAM provider in Europe.

“This is an important acquisition for FotoWare and marks another big step forward in the company’s ambitious expansion strategy,” said Jostein Vik, Viking Venture Partner and Chairman of the Board of FotoWare. “This is the first acquisition from another vendor in the digital asset management space and increases FotoWare Group’s market share while adding technical excellence and further strengthening FotoWare’s position in the region. DASH.

For more information on this story, please contact Alex KronenbergActing Head of Marketing and Communications at FotoWare: [email protected]

Contact: Alex KronenbergFotoware
Acting Head of Marketing and Communications
+47 948 54 405
[email protected]

About Fotoware

FotoWare is a Norwegian software company that enables businesses and organizations to efficiently store, manage, find, share and reuse their digital files.

With over 25 years of experience, FotoWare is one of the world’s leading providers of digital asset management (DAM) solutions and is well established internationally. His clients include The Financial Times, Volkswagen, The White House Historical Association, The Economist, Metropolitan Police and more than 4,000 others.

Today, FotoWare has 86 employees from 24 different countries, working in Norway, Sweden, Denmark, Germanythe UK and Australia. Having a strong company culture is a top priority for the company, and in 2020 and 2021 FotoWare was heralded as one of the best places to work. Norway and Europe by Great Place to Work. FotoWare has a global partner network with reseller partners in 15 different countries, and the company is also a Microsoft Gold Partner.

About Picture Park

Picturepark is a Swiss-based digital asset management solution from parent company Vision Information Transaction (VIT) that seeks to deliver content management products that last and outperform.

First launched in 1998, Picturepark was an early pioneer in the digital asset management industry, offering a central repository of digital assets that could be accessed from anywhere using nothing more than a web browser for an interface. Over the past two decades, the solution has built a strong customer base that includes globally recognized brands, especially in retail, such as Breitling, Faber CastellSpecialized, Swiss Olympic, Bosch Security and UEFA.

Based in Aarau, SwissPicturepark has an internationally diverse team, representing over 9 nationalities, as well as support offices in the UNITED STATES, Indiaand Austria, and a worldwide network of partners. Picturepark is proud to be a member of Swiss made software: the nationally and internationally recognized symbol of Swiss quality in software development.

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