Bridgecrest launches GoFi to create a digital-first lending platform


TEMPE, Arizona., September 1, 2022 /PRNewswire/ — Bridgecrest, one of the country’s leading digital financial services providers, announced the launch of its new subsidiary, GoFi, an AI-powered digital lending platform. Leveraging Bridgecrest’s strong auto lending experience, GoFi is focused on offering its innovative white-label and co-branded auto finance solutions to banks, lenders and other partners, with the goal of significantly expanding the box. partner’s existing purchasing policy to allow them to serve more customers. .

“We are incredibly excited to continue our history of creating innovative lending solutions with the launch of GoFi,” commented Bridgecrest CEO, Mary Leigh Phillips. “Delivering an excellent customer experience while expanding access to credit enables our partners to increase sales, improve unit economics, and better engage and serve customers over the long term.”

Built on a proprietary loan origination system and powered by its built-in machine learning algorithms, GoFi delivers self-decided answers across the credit spectrum. Through simple and intuitive offerings, GoFi aims to help partners increase their brand impact and deliver a better customer experience.

“Our flexible and fully automated next-gen lending platform offers easy integrations to help increase conversion and improve lifetime customer relationships for our partners,” added GoFi’s Head of Lending, Karl Stabler.

GoFi’s program comes to market at a time when lenders and other market participants are addressing the challenges associated with adapting to a rapidly changing automotive landscape. To learn more about GoFi product offerings, please visit

About GoFi

GoFi is a licensed, AI-centric auto finance company built for a digital world. Built on a fully cloud-based infrastructure, GoFi provides a highly scalable, next-generation lending platform that empowers top brands to deliver the best customer experience. GoFi powers solutions ranging from traditional finance arrangements to fully integrated co-branded finance and digital retail partnerships. GoFi is based in Dallas, Texas.

About Bridgecrest

Bridgecrest is a leading digital financial services provider headquartered in Tempe, Arizona. Bridgecrest provides more $2 billion in auto loan financing every year and has financed more than $25 billion vehicle purchases over the past 20 years. Bridgecrest also provides account services for auto loans issued and held by others and, in total, serves more than one million active customers in the United States on a service portfolio of more than $16 billion. Using an omnichannel approach, Bridgecrest offers its customers simple and convenient solutions to manage their accounts. In addition, through its subsidiary SilverRock, Bridgecrest provides claims administration and sells ancillary products, including vehicle maintenance contracts and guaranteed auto protection.

Media Contact:
Robyn Jordan
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