Bankrupt PC maker Artesian Builds auctions nearly $1 million worth of stock


In context: Artesian Builds, a PC building company that recently declared bankruptcy following a contentious live raffle in which its CEO made some very questionable decisions, is auctioning swaths of hardware tomorrow on Zoom.

Gamer on PC reports that parts from the company’s California and North Carolina sites include numerous graphics cards, processors, power supplies, storage devices, motherboards, and even partially built PCs. The lots are being sold as combination buys with minimum bids of $5,000 or more – Artesian Builds reportedly held $917,595 worth of shares at the time of its close – so the auction is likely to attract other PC builders rather than everyday consumers.

A former employee said Artesian Builds was closing with hundreds of open orders for pre-built gaming PCs — its balance sheet pegs the figure at $1.37 million — and some customers are struggling to get their money back. How far the stock sale will go to solve this problem is unclear.

The auction also includes Artesian Builds’ intangible assets: its business and domain names, an influencer list of approximately 1,000 names and emails, and a brand. It also sells a customer list of around 10,000 names and emails of buyers from the past three years, although this is ‘subject to the requirement of appointment and review by a consumer privacy ombudsman’. .

Things quickly went downhill after one of Artesian Builds’ PC build live streams when it announced that a small affiliate streamer called Kiapiaa was the winner of a PC giveaway. However, CEO Noah Katz decided to withhold the award because Kiapiaa’s total number of social media followers was less than 5,000. He then “purged” the streamer from the competition because “that person had three months of ‘ambassador and not a single click’.

Katz eventually apologized following the backlash and offered Kiapiaa the PC, which was declined, but the damage was done. It wasn’t long before Artesian Builds announced that it was looking into a potential employee buyout of the company and was freezing all operations.


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