Rostom’s appointment comes as Bought By Many seeks to expand beyond pet insurance by offering related subscription services.
“Adam has a strong track record of accelerating brand awareness for fast growing companies like ours, and brings a wealth of experience to help us become a household name for pet parents around the world. whole, ”said Steven Mendel, co-founder and CEO of Bought By Many. . “We are reaching thousands more pet owners every day and listening carefully to what they need to help give their pets the best in life. Having Adam on our team will help us bridge the gap between insurance and beyond.
“I am very happy to join the Bought By Many team, who in no time have built a brand that pet owners really love and trust. It’s hard to miss the work they’ve done, even though my first experience with the brand was as a customer when I took out insurance for my dog Rocco, ”commented Rostom.
Rostom added that just like in the field of human health, there has been a recent shift in the way people approach the health and well-being of their pets – more and more pet owners. seek access to more holistic care for their furry friends.
“From state-of-the-art veterinary treatments, preventative care, nutritionists and behaviorists, owners want to have it all in one place so they can help their pet live a long, happy life,” said the new director of marketing. “We have ambitious goals to support these owners and I can’t wait to get started. “
Bought By Many expanded into the Swedish market in 2019 and into the US market in March 2021 under the ManyPets brand. According to the company, it currently insures half a million pets around the world.
Read more: Bought by many enters a new market
In June, Bought By Many achieved unicorn status after reaching a valuation of over US $ 2 billion following a US $ 350 million Series D funding round through its holding company, Many Group. .